Influencer Marketing for Restaurants: Indian Case Studies

Influencer Marketing for Restaurants: Indian Case Studies

VibeWithVal  • 20 Apr 2025  •  4 min. read
Share article

Discover how influencer marketing is transforming the restaurant industry in India with these success stories. From small local eateries to large restaurant chains, brands are leveraging the power of social media influencers to build trust, increase brand visibility, and drive customer engagement. Learn how creative collaborations, viral campaigns, and authentic storytelling are reshaping dining experiences and boosting revenues across the country. Whether it's through food bloggers, celebrity endorsements, or micro-influencers, the impact is undeniable — and it’s just the beginning.

🍟 McDonald's India: Leveraging Influencers to Boost Direct Orders

McDonald’s India teamed up with the influencer marketing platform DRIM to push for more direct orders through their app and website. The campaign focused on collaborating with micro and nano influencers to reach local audiences across South and West India.

Results:

  • 95,000+ orders directly placed via app and website
  • 122,000+ total orders
  • 698 million users reached
  • 8,200 publications

By tapping into the authenticity of local influencers, McDonald's successfully increased the number of orders and downloads of their app. The micro-influencers created personalized and relatable content, which resonated well with local audiences.

Reference: https://drim.one/blog/article/influencer-marketing-examples

🍕 Domino’s India: Boosting In-Store Visits with Coupon Codes

Domino’s India partnered with 225 micro-influencers to drive in-store visits and app orders. Influencers shared exclusive, time-limited discounts and coupon codes, encouraging their followers to visit the restaurant or place an order through the app.

Results:

  • 41 million users reached across social media platforms
  • 70% increase in in-store visits
  • 52 million total views

This collaboration resulted in significant improvements in app engagement and in-store footfall, with the coupon-sharing strategy providing tangible incentives for followers to take immediate action.

Reference: https://drim.one/blog/article/influencer-marketing-examples

🥘 Dindigul Thalappakatti: Republic Day Campaign with Influencers

Dindigul Thalappakatti, a popular South Indian restaurant chain, launched a Republic Day campaign that offered a special family deal — a bucket of chicken biryani for Rs. 999. Influencers were engaged to create buzz around the offer and promote the campaign in key cities.

Results:

  • High engagement on social media platforms
  • Increased footfall during the campaign period
  • Greater awareness among foodies in cities like Madurai, Bangalore, Chennai, Kochi, and Coimbatore

Using local influencers to promote the campaign resulted in heightened online and offline engagement, driving both orders and in-store visits.

Reference: https://confluencr.com/dindigul-thalappakatti-restaurant-case-study/

🥗 Zomato: Influencer Partnerships for Brand Growth

Zomato has effectively utilized influencer marketing by collaborating with a wide range of influencers, from food influencer bloggers to comedians, to increase brand visibility and boost app usage.

Results:

  • Enhanced brand visibility across multiple platforms
  • Increased user engagement through comments, likes, and shares
  • Boosted app downloads and usage

By focusing on user-generated content and influencer-driven promotions, Zomato has effectively sparked conversations around food delivery and dining experiences.

Reference: https://www.tring.co.in/brands/blogs/zomato-influencer-marketing-strategy-how-the-brand-grows-with-digital-creators

🍔 Burger King India: #KingYourWay Campaign

Burger King India launched the #KingYourWay campaign with micro-influencers to promote its customizable burger options. Influencers shared personalized stories and customizations, enticing their followers to try out the new features.

Results:

  • 17 million impressions across social media platforms
  • Increased app installs
  • Improved footfall in stores

This campaign was successful in creating buzz around Burger King's customizability and engaging consumers in fun ways, ultimately translating into increased foot traffic.

🍕 Pizza Hut India: Collaborating with Food Bloggers for Awareness

Pizza Hut India collaborated with influencers to promote new menu items and special deals, helping to drive awareness and engagement among their target audience.

Results:

  • Increased social media mentions and discussions
  • Growth in brand awareness, especially in tier-2 and tier-3 cities
  • Direct traffic to the restaurant’s website and app

By leveraging food bloggers to highlight their new offerings, Pizza Hut successfully reached a larger audience and increased both awareness and customer engagement.

🍣 SodaBottleOpenerWala: A Trendy Take on Parsi Food

SodaBottleOpenerWala, a popular restaurant chain specializing in Parsi cuisine, used influencer marketing to promote their unique offerings to foodies and food explorers.

Results:

  • Increased awareness among millennials and food enthusiasts
  • Higher footfall in their outlets, especially in metro cities
  • Engaged audiences through Instagram stories and food challenges

SodaBottleOpenerWala’s influencer strategy helped them connect with a niche audience, increasing both in-store traffic and brand visibility.